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HIDDY
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HIDDY
(SECRET BASE)

 

Born in Osaka, he moved to the Kanto region when he enrolled at Nippon Sport Science University.
During his student days, he was greatly influenced by American culture and started to develop his own brand of toys.SHOP After working part-time at ZAAP!, I started working at TOY on Christmas Day, December 2001, 12.SHOP OPEN SECRETBASE.

The name SECRETBASE was coined by Hikaru of BXH.
With a focus on original soft vinyl dolls made in Japan, which were rare at the time, and a wide range of connections from underculture and counterculture artists to celebrities and famous people, musicians and apparel brands, as well as a wealth of knowledge about toys, they have had a major influence on toy lovers and toy designers around the world.
One of Japan's leading designers will celebrate its 2024th anniversary in May 5.KIDSHe became president of the brand HYSTERIC MINI.

Born in Osaka, he moved to Kanto when he enrolled at Nippon Sport Science University.
During his student days, he was greatly influenced by American culture and worked part-time at the US TOYSHOP ZAAP! which led him to open TOYSHOP SECRETBASE on Christmas Day, December 24, 2001.

The name SECRETBASE was coined by Hikaru from BXH.
With a focus on original vinyl soft dolls made in Japan, which were rare at the time, and a wide range of connections from under culture and counterculture artists to celebrities, people, famous musicians, and apparel brands, and a wealth of toy knowledge, he has had a major impact on toy lovers and toy designers around the world.
In May 2024 he was appointed president of HYSTERIC MINI, one of Japan's leading designer kids' brands, which will celebrate its 40th anniversary next year.

 



Instagram

HIDDY
@hiddy728


Instagram

HIDDY
@hiddy728


BAPE GALLERY™
Release items

BAPE GALLERY™
HIDDY TEE

¥11,000- (tax included)