The culmination of 30 years in business, showing a new interpretation of street style

Start a business30“A Bathing Ape” celebrated its anniversary.®︎(A BATHING APE®︎)"but8Month31A project sponsored by Rakutenby R” held its first runway show in Tokyo.

The setting is Harajuku, Tokyo, the place where the company was founded. The runway show by the pioneer of the street brand is attracting a lot of attention, and the “Bape Camo” (BAPE®︎ CAMO)” People, people, people in front of the second gymnasium of the National Yoyogi Stadium, which was lit up in patterns.

Celebrities such as Kōki, Genki Iwahashi, Dori Sakurada, LEX, and PUFFY's Ami Onuki gathered in the front row, while stylist Atsushi Okubo, Masaaki Honma of "mastermind", and "N.HOOLYWOOD" Daisuke Obana of ``BOUNTY HUNTER'', HIKARU of ``BOUNTY HUNTER'', Hiroaki Shimono of ``WHIZ LIMITED'', Yuta Hosokawa of ``READYMADE'', etc. are related to the brand and share the Harajuku fashion world. The OG members who have created it are also present.

The show started in a solemn atmosphere with the sound of flutes and Japanese drums, and the main brand's "Vape"BAPE®︎)”, young line “AAPE”, women’s young line “AAPE”, women’s young line “AAPE”APEE)” presents its Spring/Summer 2024 collection.The theme is “Weekend Chillin”WEEKEND CHILLIN')” “Greek Life (GREEK LIFE)” “Street Vibes (STREET VIBES)"is.

In common,Y2KThe oversized styling is a mix of hip-hop, art, college, sports, etc., and is inspired by the style of the designer. It has now become a street staple"vape camo"A new work arranged in an abstract style."Liquid Camo (LIQUID CAMO）"or American comic style"Comic pattern (COMIC PATTERN）", college-style typography, and a sporty monogram, the various graphics that are unique to "Bape" are eye-catching.

The unique silhouettes that are typical of "Bape", such as "Bape camo" boots, a stuffed monkey backpack, and a giant baseball cap, which were often used in the styling, tickle the playfulness of the street-bred.

Lastly, the shark motif “Vape Avatar (BAPE®︎ AVATAR)” appeared, and all 83 looks came together for a spectacular finale.

The mascot character, BABY MILO®, showed his face, marking the end of the event.

A new frontier in street style, with an interpretation that connects 30 years of history and creativity to the future. Please see both photos and videos.

In addition, to commemorate this special event, in addition to T-shirts that reproduce graphics released in the late 90's and 00's, we will also be releasing a "Rakuten Fashion" limited collection filled with icons that represent the brand. ABC CAMO A total of 13 products will be on sale, including patterned tote bags.

Please see the page below for details.