"by R" is a project born from Rakuten's desire to support talented designers and brands and spread fashion from Tokyo to the world.

In addition to supporting brand fashion shows during "Rakuten Fashion Week TOKYO," the company will continue to evolve by exploring various possibilities, such as e-commerce initiatives.
In the 2024 S/S season,A BATHING APE®" has been confirmed to participate and will be holding a show on Thursday, August 8st.

For more information about this event, please see the following page.