APEERelaunching! A physical store will open in Harajuku on October 23rd!

Born on the streets of Harajuku, TokyoA BATHING APE® Girls LineAPEEhas restarted.APEEis a girls' line for Generation Z, offering a different style to the main line that is more youth-friendly.

APEEIt consists of three design elements.The lineup also includes heart and leopard prints, as well as the brand's core camouflage pattern.
APEEThe signature heart first appeared in the Spring/Summer 2006 collection as a simple heart motif, and in 2007APE HEADBlending with motifs,APEEIt has become an icon.

This relaunch will feature a wide variety of items that incorporate these three major elements, and will offer items that can be incorporated into any everyday scene.


APEEThe first brick-and-mortar store will open in Harajuku, Tokyo on October 23rd.

The interior of the store is unified in the brand's signature pink heart camo, with a consistent design from floor to ceiling.

You will be greeted by a cute statue of BABY MILO® embracing the heart logo.
In addition to the main line collection, the store lineup includes BROWN LINE, BLUE LINE, andAPEE A BABY series is also planned.
Please come to the store,APEECome experience the world of this!

LOCATION


APEE® Harajuku
東京都渋谷区神宮前4-21-5
4-21-5 JINGUMAE SHIBUYA-KU TOKYO
11: 00 ~ 20: 00

MAIN LINE

The main line series features a heart motif as its design core, combined with multi-colored camouflage elements.
The brand offers trendy yet practical items for girls of Gen Z. The extensive lineup includes sweatshirts, denim, outerwear, knitwear, and accessories, with relaxed cuts and vibrant colors suitable for a variety of occasions.

Highlights of the collection include:APEE The collection includes an off-white knit sweatshirt with "BABY CLUB" lettering and a heart design, a camo denim jacket and skirt set, and light-colored denim shorts with a 3D heart logo embroidered on the back pocket.

BROWN LINE

The elegant brown line isAPEEThe logo is placed at the core of the design, combining utilitarian elements with a feminine silhouette, and finished in natural earth colors and pastel tones. Details such as "I Love AP" embroidery and embossed badges are distinctive.

BLUE LINE

The sporty line, featuring the blue heart logo, seamlessly transitions from training to casual outings.
Featuring simple silhouettes and cool-toned colorways, the collection features reflective prints and a rubber heart logo. The collection includes apparel such as sports bras and leggings made from soft and stretchy materials, loose-fitting hooded sweatshirts made from lightweight materials, down jackets, caps, and camo tote bags, as well as water bottles.

BROWN LINE and BLUE LINE are collections that combine individual expression with practicality in everyday life.
APEEHarajuku store andBAPE.COM WEB STOREThe products will be released sequentially from Thursday, December 2025, 10.


"TOKYO BABY DOPPY" limited edition T-shirt series

We offer items that combine symbolic elements of Tokyo with BABY DOPPY.

To those who purchase productsAPEEFree bottled water or dumplings

Starting from Thursday, October 23rd, customers who purchase products in-store will receiveAPEEYou will receive a bottle of water or a dumpling.
(*Dumplings will be available in limited quantities on Saturdays and Sundays until November 9th.)
Follow the official Instagram account to receive a limited edition sticker set or pin badge in-store.

Purchases over a specified amountAPEEReceive a free woven tote bag

Starting Saturday, October 25th, with a single purchase of 15,000 yen (tax included) or more, you will receive a randomAPEEYou will receive one woven tote bag as a gift.

*Novelties will be distributed until stock runs out.
*Please contact store staff for more details about the campaign.

Great socks campaign

Starting Thursday, October 23rd, we will be running a special sale on socks. If you buy three pairs, you can get them at a special price of 4,250 yen (tax included) instead of the usual 4,950 yen (tax included).


PRODUCTS

RAGLAN PRINTED TEE
¥4,400- (tax included)

HEART BADGE PIGMENT DYE RIB TEE
¥4,400- (tax included)

BABY CORE PRINTED CROP TEE
¥4,400- (tax included)

ROUND CAMO HEART PRINT TEE
¥3,850- (tax included)

CAMO MONOGRAM WITH CHEST PRINT TEE
¥4,950- (tax included)

TOKYO EDITION TEE #4
¥4,400- (tax included)

CAMO HEART CROP SWEAT SHIRT
¥7,150- (tax included)

CAMO HEART CHEST PRINT CROP SWEAT SHIRT
¥6,050- (tax included)

CAMO HEART CROP SWEAT SHIRT
¥7,150- (tax included)

BABY CROP SWEAT SHIRT
¥6,050- (tax included)

BIG HEART BACK PRINT CROP SWEAT SHIRT
¥6,600- (tax included)

CAMO MONOGRAM BIRDSEYE JACQUARD SWEATER
¥10,450- (tax included)

HEART BIRDSEYE JACQUARD SWEATER
¥8,800- (tax included)

CHAIN ​​DETAIL TOP WITH LACEUP BACK
¥8,800- (tax included)

CHAIN ​​DETAIL TOP WITH LACEUP BACK
¥8,800- (tax included)

BABY DOPPY BADGE CARDIGAN #1
¥8,250- (tax included)

HEART BADGE CARDIGAN
¥8,250- (tax included)

BABY DOPPY BADGE CARDIGAN #2
¥8,250- (tax included)

CAMO Raglan Long Sleeve T-Shirt
¥5,500- (tax included)

HEART PRINTED LONG SLEEVE T-SHIRT
¥4,400- (tax included)

Off-the-shoulder rib sweater
¥7,700- (tax included)

FLANNEL SHIRT JACKET #2
¥17,600- (tax included)

HEART BADGE STRIPE CROP SHIRT #2
¥8,250- (tax included)

CAMO Laser Print Denim Crop Shirt
¥10,450- (tax included)

HEART BADGE HOODED ZIP UP SWEATER
¥8,250- (tax included)

HOODED SWEAT SHIRT #2
¥10,450- (tax included)

HEART BADGE CAMO HOODED ZIP UP SWEATER
¥9,350- (tax included)

SUEDE JACKET
¥25,300- (tax included)

EMBOSSED DENIM JACKET #2
¥15,400- (tax included)

EMBOSSED DENIM JACKET #1
¥15,400- (tax included)

WINDBREAKER
¥16,500- (tax included)

LIGHT 3-LAYER JACKET
¥18,700- (tax included)

HEART QUILTED ARMY LINER VEST
¥16,500- (tax included)

EMBROIDERY CAMISOLE
¥3,300- (tax included)

HEART BADGE RIB CAMISOLE
¥3,300- (tax included)

T-BACK SPORT BRA
¥6,050- (tax included)

BUBBLE SKIRT #1
¥7,700- (tax included)

EMBOSSED CAMO DENIM SKIRT
¥9,900- (tax included)

EMBOSSED UNWASHED DENIM MAXI SKIRT #1
¥9,900- (tax included)

PU BADGE DENIM SHORTS #2
¥7,700- (tax included)

HEART BADGE SKINNY DENIM SHORTS #1
¥7,700- (tax included)

Embroidered denim jackets
¥8,250- (tax included)

SWEAT PANTS #3
¥8,800- (tax included)

PU BADGE CORDUROY PANTS
¥8,250- (tax included)

HEART BADGE CAMO SWEAT PANTS  
¥7,150- (tax included)

FELT LOGO BASEBALL CAP #1
¥4,400- (tax included)

CHINELLE LOGO BASEBALL CAP
¥5,500- (tax included)

EMBROIDERY LOGO BASEBALL CAP #1
¥5,500- (tax included)

FLANNEL PLAID BASEBALL CAP #3
¥6,600- (tax included)

DENIM CAMO BASEBALL CAP
¥6,600- (tax included)

CORDUROY BASEBALL CAP
¥6,600- (tax included)


Striped baby sock with a red heart design and tag.

HEART EMBROIDERY BADGE STRIPES SOCKS
¥1,650- (tax included)

HEART EMBROIDERY BADGE SOCKS
¥1,650- (tax included)

CAMO SOCKS #1
¥1,650- (tax included)

BABY DOPPY & BABY CORE HALLOWEEN
MONOGRAM SOCKS

¥1,650- (tax included)

BABY DOPPY & BABY CORE X'MAS TREE SOCKS
¥1,650- (tax included)

BABY CORE INTARSIA SOCKS #1
¥1,650- (tax included)

BABY CORE OVERALL SOCKS
¥1,650- (tax included)

BIG BABY DOPPY SOCKS
¥1,650- (tax included)

BABY DOPPY EMBROIDERY BADGE SOCKS
¥1,650- (tax included)

MINI KNIT HOODIE KEYRING #1
¥3,300- (tax included)

APEE HEART AIRPODS CASE
¥4,400- (tax included)

BABY DOPPY FURRY COINS BAG KEYRING
¥5,500- (tax included)

CAMO POUCH BAG #2
¥3,300- (tax included)

QUILITED HEART MONOGRAM COSMETIC BAG
¥5,500- (tax included)

CAMO COSMETIC BAG #2
¥6,600- (tax included)

CAMO MINI BAG HAND BAG #1
¥14,300- (tax included)

QUILTED HEART MONOGRAM SHOULDER BAG
¥8,250- (tax included)

CAMO DENIM MINI BACKPACK HANDBAG
¥12,100- (tax included)

TOTE BAG #4
¥3,300- (tax included)

SHOPPING BAG
¥3,850- (tax included)

CAMO Compact Umbrella
¥5,500- (tax included)


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